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Spider-Man Far From Home Trailer Illustrates the Franchise Problem

Rumor has it that Marvel Studios was a little upset with Sony over the Spider-Man Far From Home trailer. Well, that’s not entirely accurate. Speculation has it that Marvel’s frustrations arise primarily from the timing of Far From Home, such that it demanded a trailer before Endgame’s release.

This reveals something of an issue for the MCU as a whole: it’s hard to have major stakes in a franchised world.

Far From Home Trailer Shows us the Issue of Franchise Films

Far From Home
Marvel

Mr. Stark, I Feel Good

Warning! Spoilers for Avengers: Infinity War ahead. At the end of Avengers: Infinity War, Thanos completes his vicious mission and wipes out half of all life in the universe. We see numerous superheroes, like Spider-Man and Black Panther, turn into dust before our eyes. It’s a powerful and somber scene.

It also rings a little hollow when one remembers that both Peter Parker and T’Challa have movies slated for release soon. These guys are huge, bankable superheroes that head their own multi-million dollar franchises in their own rights. They can no more be killed in an Avengers movie than Mario can be killed in the next Nintendo game. It’s simply not how these franchises operate.

Alive and Well

As such, seeing a trailer for a new Spider-Man movie while that character is canonically dead at the present moment is a little weird. It makes us ask some questions like “so we know they win in Endgame?” and “could this be set before Infinity War?” And these aren’t the kinds of questions we want to be asking after seeing an awesome new trailer!

To be fair, we don’t know what the solution to these kinds of problems would be. We certainly don’t dislike having more superhero movies to dig into. Should Sony have not released any info regarding the sequel until after Endgame? That wouldn’t have given them much time to promote the movie: Far From Home releases on July 5th.

Maybe we’ll all just have to accept that one of the caveats of superhero storytelling is that, in the end, the good guys always win.

Cameron Norris

Cameron Norris

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